by Craig Fairley | May 19, 2016 | Design Sense, Marketing Tips
Over the years, I have learned valuable lessons through tough experience. Once, I was urged to immediately start work on a brochure by doing the layout and placing the images; the client would deliver the text later. When I finally read the text, I realized that the...
by Craig Fairley | Apr 14, 2016 | Websites
[This post was updated May 19, 2016] Websites developed by us are all developed on the WordPress platform. Not only is it by far the most popular content management system, it’s also one of the easiest to work with. But because it is the most popular content...
by Craig Fairley | Jul 31, 2015 | Marketing Tips, Social Media, Websites
A client recently asked me to comment on alternatives for online advertising. This was my reply: Alas, there is no really a straight forward answer. Today, online advertising can include many components. Most of them involve work on your part (or someone you delegate...
by Craig Fairley | Jun 8, 2015 | Websites
It’s official, this spring Google announced that it was changing its algorithm to give priority to websites that are mobile-friendly. And it makes sense. More than 50% of your web traffic is likely coming from a mobile device. How do you know if your site is...
by Craig Fairley | Jun 22, 2014 | E-mail Marketing, Industry Observations, Marketing Tips
By now, you have probably heard that Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. There has been a lot of confusion about what it means and how to be compliant. Some people are afraid to send out any more e-newsletters for fear of...
by Craig Fairley | May 20, 2014 | News
We are pleased and proud to announce that Imagine Creative Communications has won another international award for its work. This time it is for a logo re-design. The re-design of the logo of Runnalls Industries earned a Summit Creative Awards Silver Award We were...
by Craig Fairley | May 10, 2014 | Design Sense, Industry Observations
Styles in graphic design are always changing, whether for print or digital distribution. Here are three big trends for today. Flat design Until recently we have lived in an era of “skeuomorphism”. (I had to look it up, too.) It refers to graphics designed...
by Craig Fairley | Apr 23, 2014 | Brand development, Marketing Tips
When you started your business or soon after you got established, you developed a visual brand identity for the business, including a logo design and, hopefully, a style guide to go with it. Great! But when did that happen? Ten years ago? Twenty? It’s best to...
by Craig Fairley | Mar 3, 2014 | Websites
WordPress has become the content management system (CMS) of choice for many designers. In fact, WordPress is the most widely used CMS in the world. That’s because it is easy to use and easy to customize. Plug-ins add functionality to your site without having to...
by Craig Fairley | Feb 3, 2014 | Websites
Every client we talk to about their website, insists they need a “professional” looking website. I couldn’t agree more. Professionalism means showing your competence, attention to detail and that you care about what you do. But how do you convey...
