by Craig Fairley | Dec 10, 2009 | Best and Worst, Brand development, Marketing Tips
Last night I bought a new computer online from Apple. This morning in my inbox there was a message from Apple: “Thanks for purchasing your Mac.” Wow, a thank you! In the e-mail were links to tutorials on how to get the most out of my new purchase, with the...
by Craig Fairley | Nov 27, 2008 | Best and Worst, Brand development, Websites
Three years ago, I proclaimed Fido Communications as “the Best of 2005” for their well laid out and appealing materials. I even described the user manual as something I wanted to read. It appears the adorable pooches of yesteryear have become guard dogs. Recently I...
by Craig Fairley | Jul 31, 2006 | Best and Worst, Websites
Let’s look at a web site that needs help: The Vatican (English site) (vatican.va) A venerable institution doesn’t have a web site to match. Navigation: The navigation is complex, with four different menus on the welcome page. As an added challenge, you...
by Craig Fairley | Jul 25, 2006 | Best and Worst, Design Sense
Last December in this newsletter I lamented the Maclean’s Magazine image makeover. Well, it turns out I was not alone. imaginews had a lot of feedback on that article. Also, Macleans must have had a lot of cancellations as a result of the changes because a...
by Craig Fairley | Dec 30, 2005 | Best and Worst, Design Sense
We all see thousands of designs daily, but some stand out in our minds. Some do so because they have been well executed, and others because they are – er – you know… Here are my nominees for the best and worst of the year. The worst: Maclean’s...
