Local lingo in a global market

A local client who sells their product around the world has a problem: Terminology in their industry is not consistent around the globe. What’s a website to do? There are a few ways to do get your web site to be friendly to alternate terms. More Important ways...

Branding your social media

Everybody is all aflutter over social media these days – blogging, Twitter, Facebook, YouTube and a host of other bookmarking and sharing sites. For many, if not most businesses and organizations, it really is an effective way to engage your audience. However, if you...

The power of a brand

Here’s a story that really talks to the power of a brand. I was recently part of a conversation where a colleague was horrified to find out that her internet service provider (ISP) subcontracted their e-mail service to Hotmail. Another person chimed in, saying...