by Craig Fairley | Apr 23, 2014 | Brand development, Marketing Tips
When you started your business or soon after you got established, you developed a visual brand identity for the business, including a logo design and, hopefully, a style guide to go with it. Great! But when did that happen? Ten years ago? Twenty? It’s best to...
by Craig Fairley | Jun 24, 2013 | Brand development, Industry Observations, Marketing Tips, Websites
Yesterday, June 23, I had the chance to attend Wordcamp, a one-day conference in Hamilton, Ontario. It was a gathering of enthusiasts of the WordPress website content management system. Wordcamps take place all over the world and this was the first one for Hamilton....
by Craig Fairley | Jun 13, 2011 | Brand development, Websites
A local client who sells their product around the world has a problem: Terminology in their industry is not consistent around the globe. What’s a website to do? There are a few ways to do get your web site to be friendly to alternate terms. More Important ways...
by Craig Fairley | Dec 8, 2010 | Brand development, Industry Observations, Marketing Tips
A client, who is a consultant, recently commented that the positioning statement on his letterhead (similar to a tag line, the phrase that describes what you are all about) seemed to be too narrow. He was getting more work in other non-core fields. He told me that he...
by Craig Fairley | Oct 20, 2010 | Brand development, Social Media
Everybody is all aflutter over social media these days – blogging, Twitter, Facebook, YouTube and a host of other bookmarking and sharing sites. For many, if not most businesses and organizations, it really is an effective way to engage your audience. However, if you...
by Craig Fairley | Oct 4, 2010 | Brand development, Industry Observations
Here’s a story that really talks to the power of a brand. I was recently part of a conversation where a colleague was horrified to find out that her internet service provider (ISP) subcontracted their e-mail service to Hotmail. Another person chimed in, saying...