by Craig Fairley | May 19, 2016 | Design Sense, Marketing Tips
Over the years, I have learned valuable lessons through tough experience. Once, I was urged to immediately start work on a brochure by doing the layout and placing the images; the client would deliver the text later. When I finally read the text, I realized that the...
by Craig Fairley | May 10, 2014 | Design Sense, Industry Observations
Styles in graphic design are always changing, whether for print or digital distribution. Here are three big trends for today. Flat design Until recently we have lived in an era of “skeuomorphism”. (I had to look it up, too.) It refers to graphics designed...
by Craig Fairley | Dec 10, 2012 | Design Sense
A recent visit to a friend’s home was a much anticipated event. Not just for the great company and excellent food we were promised, but for the opportunity to see something she owns. After warm welcomes all around, I looked around to see if I can spot it. There...
by Craig Fairley | Oct 11, 2012 | Design Sense
Recently I have had some clients ask me what font was used in designing their logo. I did not give a straight answer. Why? There are three main reasons: The client wants to start using the font for practically everything. I know their motives. The sales manager may...
by Craig Fairley | Sep 25, 2012 | Design Sense
When I began in this business, it quickly became clear that there are fundamental rules in graphic design. Things like, certain fonts should not be combined, don’t use too many fonts, conservative businesses use conservative colours, make good use of white...
by Craig Fairley | Sep 1, 2012 | Design Sense
Close your eyes and imagine you are in a house. Each room has been decorated differently. The first room you enter is decorated with white and yellow with bright blue and green accents and white furniture. What is the mood? Bright and fresh and summery. The next room...
