by Craig Fairley | Jun 22, 2014 | E-mail Marketing, Industry Observations, Marketing Tips
By now, you have probably heard that Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. There has been a lot of confusion about what it means and how to be compliant. Some people are afraid to send out any more e-newsletters for fear of...
by Craig Fairley | Jun 28, 2010 | E-mail Marketing, Marketing Tips
Any time you send promotional e-mail messages (a.k.a. e-mail marketing) to someone without their permission, you are a spammer. Yes, you! You join that shady group of people who try to sell us designer rip-offs, cheap pharmaceuticals and sex sites. Buying lists...
by Craig Fairley | Aug 3, 2009 | Design Sense, E-mail Marketing
A client recently asked why e-mail newsletters are often laid out in a rather narrow format. An e-newsletter should be formatted for a maximum of 600 pixels wide, while the most popular screen resolution is 1280 pixels wide. Why don’t they take advantage of...
by Craig Fairley | Jun 26, 2009 | E-mail Marketing
Pending legislation will align Canada’s anti-spam laws with the rest of the developed world. you need to be aware of it. Perhaps it is because of the current economic climate, but I have noticed a significant increase in unsolicited e-mail newsletters in my in...
