by Craig Fairley | Jun 22, 2014 | E-mail Marketing, Industry Observations, Marketing Tips
By now, you have probably heard that Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. There has been a lot of confusion about what it means and how to be compliant. Some people are afraid to send out any more e-newsletters for fear of...
by Craig Fairley | May 10, 2014 | Design Sense, Industry Observations
Styles in graphic design are always changing, whether for print or digital distribution. Here are three big trends for today. Flat design Until recently we have lived in an era of “skeuomorphism”. (I had to look it up, too.) It refers to graphics designed...
by Craig Fairley | Jun 24, 2013 | Brand development, Industry Observations, Marketing Tips, Websites
Yesterday, June 23, I had the chance to attend Wordcamp, a one-day conference in Hamilton, Ontario. It was a gathering of enthusiasts of the WordPress website content management system. Wordcamps take place all over the world and this was the first one for Hamilton....
by Craig Fairley | May 1, 2013 | Industry Observations, Marketing Tips
Everybody feels good when a design hits the mark – it looks good and, more importantly, it gets the job done. But that success isn’t by accident. A successful design project will have started with a tool that clearly communicates what the project is, its...
by Craig Fairley | Jan 7, 2013 | Industry Observations
Many of us feel we have missed the boat when it comes to the inventive genius of people like Steve Jobs. We feel stuck in a rut. Amanda Lang feels you can change that with one question: Why? The Chief Business Correspondent for CBC and co-host of the Lang &...
by Craig Fairley | Nov 7, 2012 | Industry Observations
A colleague recently asked me about the availability of free fonts and heard a rumour that fonts are in fact covered by a licence. She heard correctly, fonts are licenced software. That is how font designers earn a living, by selling a licence. It’s just like...