by Craig Fairley | May 19, 2016 | Design Sense, Marketing Tips
Over the years, I have learned valuable lessons through tough experience. Once, I was urged to immediately start work on a brochure by doing the layout and placing the images; the client would deliver the text later. When I finally read the text, I realized that the...
by Craig Fairley | Jul 31, 2015 | Marketing Tips, Social Media, Websites
A client recently asked me to comment on alternatives for online advertising. This was my reply: Alas, there is no really a straight forward answer. Today, online advertising can include many components. Most of them involve work on your part (or someone you delegate...
by Craig Fairley | Jun 22, 2014 | E-mail Marketing, Industry Observations, Marketing Tips
By now, you have probably heard that Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. There has been a lot of confusion about what it means and how to be compliant. Some people are afraid to send out any more e-newsletters for fear of...
by Craig Fairley | Apr 23, 2014 | Brand development, Marketing Tips
When you started your business or soon after you got established, you developed a visual brand identity for the business, including a logo design and, hopefully, a style guide to go with it. Great! But when did that happen? Ten years ago? Twenty? It’s best to...
by Craig Fairley | Jun 24, 2013 | Brand development, Industry Observations, Marketing Tips, Websites
Yesterday, June 23, I had the chance to attend Wordcamp, a one-day conference in Hamilton, Ontario. It was a gathering of enthusiasts of the WordPress website content management system. Wordcamps take place all over the world and this was the first one for Hamilton....
by Craig Fairley | May 1, 2013 | Industry Observations, Marketing Tips
Everybody feels good when a design hits the mark – it looks good and, more importantly, it gets the job done. But that success isn’t by accident. A successful design project will have started with a tool that clearly communicates what the project is, its...
