by Craig Fairley | Jul 31, 2015 | Marketing Tips, Social Media, Websites
A client recently asked me to comment on alternatives for online advertising. This was my reply: Alas, there is no really a straight forward answer. Today, online advertising can include many components. Most of them involve work on your part (or someone you delegate...
by Craig Fairley | Jan 24, 2012 | Marketing Tips, Social Media
Everywhere there are articles that tell businesses that they must have a social media presence—Facebook, Twitter and LinkedIn, to name three. It seems overwhelming to many small business owners and nonprofit managers already putting in long hours. But research and...
by Craig Fairley | Apr 5, 2011 | Marketing Tips, Social Media, Websites
While there has been a lot of talk about social media, blogs and twitter, the rising popularity of smart phones with cameras has seen another boom: QR codes. Invented in Japan in the 90s, QR (as in Quick Response) codes are now making their way into North America....
by Craig Fairley | Oct 20, 2010 | Brand development, Social Media
Everybody is all aflutter over social media these days – blogging, Twitter, Facebook, YouTube and a host of other bookmarking and sharing sites. For many, if not most businesses and organizations, it really is an effective way to engage your audience. However, if you...
by Craig Fairley | Jun 4, 2009 | Social Media, Websites
A client, Micah House, a nonprofit agency serving refugees, has been struggling with ways to effectively communicate information to its volunteers and supporters about information that can change daily. Volunteers who cook and serve meals to guests needed to know how...
