by Craig Fairley | May 19, 2016 | Design Sense, Marketing Tips
Over the years, I have learned valuable lessons through tough experience. Once, I was urged to immediately start work on a brochure by doing the layout and placing the images; the client would deliver the text later. When I finally read the text, I realized that the...
by Craig Fairley | May 20, 2014 | News
We are pleased and proud to announce that Imagine Creative Communications has won another international award for its work. This time it is for a logo re-design. The re-design of the logo of Runnalls Industries earned a Summit Creative Awards Silver Award We were...
by Craig Fairley | May 10, 2014 | Design Sense, Industry Observations
Styles in graphic design are always changing, whether for print or digital distribution. Here are three big trends for today. Flat design Until recently we have lived in an era of “skeuomorphism”. (I had to look it up, too.) It refers to graphics designed...
by Craig Fairley | May 1, 2013 | Industry Observations, Marketing Tips
Everybody feels good when a design hits the mark – it looks good and, more importantly, it gets the job done. But that success isn’t by accident. A successful design project will have started with a tool that clearly communicates what the project is, its...
by Craig Fairley | Sep 25, 2012 | Design Sense
When I began in this business, it quickly became clear that there are fundamental rules in graphic design. Things like, certain fonts should not be combined, don’t use too many fonts, conservative businesses use conservative colours, make good use of white...