by Craig Fairley | May 20, 2014 | News
We are pleased and proud to announce that Imagine Creative Communications has won another international award for its work. This time it is for a logo re-design. The re-design of the logo of Runnalls Industries earned a Summit Creative Awards Silver Award We were...
by Craig Fairley | Apr 23, 2014 | Brand development, Marketing Tips
When you started your business or soon after you got established, you developed a visual brand identity for the business, including a logo design and, hopefully, a style guide to go with it. Great! But when did that happen? Ten years ago? Twenty? It’s best to...
by Craig Fairley | Oct 11, 2012 | Design Sense
Recently I have had some clients ask me what font was used in designing their logo. I did not give a straight answer. Why? There are three main reasons: The client wants to start using the font for practically everything. I know their motives. The sales manager may...
