by Craig Fairley | Jul 31, 2015 | Marketing Tips, Social Media, Websites
A client recently asked me to comment on alternatives for online advertising. This was my reply: Alas, there is no really a straight forward answer. Today, online advertising can include many components. Most of them involve work on your part (or someone you delegate...
by Craig Fairley | Feb 3, 2014 | Websites
Every client we talk to about their website, insists they need a “professional” looking website. I couldn’t agree more. Professionalism means showing your competence, attention to detail and that you care about what you do. But how do you convey...
by Craig Fairley | Jan 24, 2012 | Marketing Tips, Social Media
Everywhere there are articles that tell businesses that they must have a social media presence—Facebook, Twitter and LinkedIn, to name three. It seems overwhelming to many small business owners and nonprofit managers already putting in long hours. But research and...
by Craig Fairley | Jun 13, 2011 | Brand development, Websites
A local client who sells their product around the world has a problem: Terminology in their industry is not consistent around the globe. What’s a website to do? There are a few ways to do get your web site to be friendly to alternate terms. More Important ways...
