by Craig Fairley | May 19, 2016 | Design Sense, Marketing Tips
Over the years, I have learned valuable lessons through tough experience. Once, I was urged to immediately start work on a brochure by doing the layout and placing the images; the client would deliver the text later. When I finally read the text, I realized that the...
by Craig Fairley | Jul 31, 2015 | Marketing Tips, Social Media, Websites
A client recently asked me to comment on alternatives for online advertising. This was my reply: Alas, there is no really a straight forward answer. Today, online advertising can include many components. Most of them involve work on your part (or someone you delegate...
by Craig Fairley | Feb 3, 2014 | Websites
Every client we talk to about their website, insists they need a “professional” looking website. I couldn’t agree more. Professionalism means showing your competence, attention to detail and that you care about what you do. But how do you convey...
by Craig Fairley | Jan 3, 2014 | Websites
If you have a website built on a content management system such as WordPress, Joomla or Droopal (and there are many others), this specifically affects you. Setting up your site on a content management system is not a one-time deal. Just like any other software, it...
by Craig Fairley | May 1, 2013 | Industry Observations, Marketing Tips
Everybody feels good when a design hits the mark – it looks good and, more importantly, it gets the job done. But that success isn’t by accident. A successful design project will have started with a tool that clearly communicates what the project is, its...