by Craig Fairley | Nov 7, 2012 | Industry Observations
A colleague recently asked me about the availability of free fonts and heard a rumour that fonts are in fact covered by a licence. She heard correctly, fonts are licenced software. That is how font designers earn a living, by selling a licence. It’s just like...
by Craig Fairley | Oct 11, 2012 | Design Sense
Recently I have had some clients ask me what font was used in designing their logo. I did not give a straight answer. Why? There are three main reasons: The client wants to start using the font for practically everything. I know their motives. The sales manager may...
