by Craig Fairley | May 16, 2011 | Design Sense
A client recently asked about getting PDF files small enough to email easily, but without losing image quality – is there a trick to it? This is my reply. The main factor in the file size of a PDF is photographs. Images accounted for nearly two thirds of the...
by Craig Fairley | Aug 3, 2009 | Design Sense, E-mail Marketing
A client recently asked why e-mail newsletters are often laid out in a rather narrow format. An e-newsletter should be formatted for a maximum of 600 pixels wide, while the most popular screen resolution is 1280 pixels wide. Why don’t they take advantage of...
by Craig Fairley | Jul 25, 2006 | Best and Worst, Design Sense
Last December in this newsletter I lamented the Maclean’s Magazine image makeover. Well, it turns out I was not alone. imaginews had a lot of feedback on that article. Also, Macleans must have had a lot of cancellations as a result of the changes because a...
by Craig Fairley | Dec 30, 2005 | Best and Worst, Design Sense
We all see thousands of designs daily, but some stand out in our minds. Some do so because they have been well executed, and others because they are – er – you know… Here are my nominees for the best and worst of the year. The worst: Maclean’s...
