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7 facts about Canada’s Anti-Spam Legislation (CASL)

by Craig Fairley | Jun 22, 2014 | E-mail Marketing, Industry Observations, Marketing Tips

By now, you have probably heard that Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. There has been a lot of confusion about what it means and how to be compliant. Some people are afraid to send out any more e-newsletters for fear of...

Five ways to grow your email marketing without spamming

by Craig Fairley | Jun 28, 2010 | E-mail Marketing, Marketing Tips

Any time you send promotional e-mail messages (a.k.a. e-mail marketing) to someone without their permission, you are a spammer. Yes, you! You join that shady group of people who try to sell us designer rip-offs, cheap pharmaceuticals and sex sites. Buying lists...

Canada’s anti-spam bill – take two, or three…

by Craig Fairley | Jun 8, 2010 | Uncategorized

Spam. We all hate it: those e-mails offering ‘authentic’ designer watches or the best prices for pharmaceuticals. There should be a law about that! Well, there isn’t – in Canada, anyways. Some people may be surprised to learn that Canada has no anti-spam legislation....
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