by Craig Fairley | Jun 22, 2014 | E-mail Marketing, Industry Observations, Marketing Tips
By now, you have probably heard that Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. There has been a lot of confusion about what it means and how to be compliant. Some people are afraid to send out any more e-newsletters for fear of...
by Craig Fairley | Jun 28, 2010 | E-mail Marketing, Marketing Tips
Any time you send promotional e-mail messages (a.k.a. e-mail marketing) to someone without their permission, you are a spammer. Yes, you! You join that shady group of people who try to sell us designer rip-offs, cheap pharmaceuticals and sex sites. Buying lists...
by Craig Fairley | Jun 8, 2010 | Uncategorized
Spam. We all hate it: those e-mails offering ‘authentic’ designer watches or the best prices for pharmaceuticals. There should be a law about that! Well, there isn’t – in Canada, anyways. Some people may be surprised to learn that Canada has no anti-spam legislation....
