by Craig Fairley | Dec 10, 2012 | Design Sense
A recent visit to a friend’s home was a much anticipated event. Not just for the great company and excellent food we were promised, but for the opportunity to see something she owns. After warm welcomes all around, I looked around to see if I can spot it. There...
by Craig Fairley | Nov 7, 2012 | Industry Observations
A colleague recently asked me about the availability of free fonts and heard a rumour that fonts are in fact covered by a licence. She heard correctly, fonts are licenced software. That is how font designers earn a living, by selling a licence. It’s just like...
by Craig Fairley | Oct 22, 2012 | Industry Observations
The selection of environment-friendly paper for printing has become more mainstream than it was in the past. There are now a few options to print buyers. Paper and the forestry industry has responded with a couple of different certification initiatives to ensure you...
by Craig Fairley | Sep 25, 2012 | Design Sense
When I began in this business, it quickly became clear that there are fundamental rules in graphic design. Things like, certain fonts should not be combined, don’t use too many fonts, conservative businesses use conservative colours, make good use of white...
by Craig Fairley | Sep 1, 2012 | Design Sense
Close your eyes and imagine you are in a house. Each room has been decorated differently. The first room you enter is decorated with white and yellow with bright blue and green accents and white furniture. What is the mood? Bright and fresh and summery. The next room...