by Craig Fairley | Jun 28, 2010 | E-mail Marketing, Marketing Tips
Any time you send promotional e-mail messages (a.k.a. e-mail marketing) to someone without their permission, you are a spammer. Yes, you! You join that shady group of people who try to sell us designer rip-offs, cheap pharmaceuticals and sex sites. Buying lists...
by Craig Fairley | Jun 8, 2010 | Uncategorized
Spam. We all hate it: those e-mails offering ‘authentic’ designer watches or the best prices for pharmaceuticals. There should be a law about that! Well, there isn’t – in Canada, anyways. Some people may be surprised to learn that Canada has no anti-spam legislation....
by Craig Fairley | May 5, 2010 | News
Recently we were asked by Bus Stop Bible Studies to design a series of bus ads. In the process, we also re-designed their logo. The content was developed by marketing students of Centennial College. Recently the ads made the news because of their controversial nature...
by Craig Fairley | Mar 22, 2010 | Industry Observations
When I first entered the design industry, I thought that graphic designers who said disparaging things about word processors for document layout were snobs. I now know better. Having lived through more than one ‘I can do it myself, I just need you to print...
by Craig Fairley | Mar 3, 2010 | Industry Observations
Recently, I received an RFP from a potential client that I really wanted to work with. I eagerly read through it – but I ended up not responding. Why? My proposal had to include actual designs. That is what’s known in the industry as ‘spec work’. The Association...
