by Craig Fairley | Dec 10, 2009 | Best and Worst, Brand development, Marketing Tips
Last night I bought a new computer online from Apple. This morning in my inbox there was a message from Apple: “Thanks for purchasing your Mac.” Wow, a thank you! In the e-mail were links to tutorials on how to get the most out of my new purchase, with the...
by Craig Fairley | Sep 1, 2009 | Brand development, Marketing Tips
When we describe someone, we create a picture of them. We talk about physical attributes such as height, hair style and complexion. But we also talk about how they dress as well as how they walk and talk. What we look like and how we act identifies who we are to...
