by Craig Fairley | May 19, 2016 | Design Sense, Marketing Tips
Over the years, I have learned valuable lessons through tough experience. Once, I was urged to immediately start work on a brochure by doing the layout and placing the images; the client would deliver the text later. When I finally read the text, I realized that the...
by Craig Fairley | Apr 23, 2014 | Brand development, Marketing Tips
When you started your business or soon after you got established, you developed a visual brand identity for the business, including a logo design and, hopefully, a style guide to go with it. Great! But when did that happen? Ten years ago? Twenty? It’s best to...
by Craig Fairley | Feb 3, 2014 | Websites
Every client we talk to about their website, insists they need a “professional” looking website. I couldn’t agree more. Professionalism means showing your competence, attention to detail and that you care about what you do. But how do you convey...
by Craig Fairley | Dec 10, 2012 | Design Sense
A recent visit to a friend’s home was a much anticipated event. Not just for the great company and excellent food we were promised, but for the opportunity to see something she owns. After warm welcomes all around, I looked around to see if I can spot it. There...
by Craig Fairley | Sep 1, 2012 | Design Sense
Close your eyes and imagine you are in a house. Each room has been decorated differently. The first room you enter is decorated with white and yellow with bright blue and green accents and white furniture. What is the mood? Bright and fresh and summery. The next room...
