by Craig Fairley | Nov 7, 2012 | Industry Observations
A colleague recently asked me about the availability of free fonts and heard a rumour that fonts are in fact covered by a licence. She heard correctly, fonts are licenced software. That is how font designers earn a living, by selling a licence. It’s just like...
by Craig Fairley | Oct 22, 2012 | Industry Observations
The selection of environment-friendly paper for printing has become more mainstream than it was in the past. There are now a few options to print buyers. Paper and the forestry industry has responded with a couple of different certification initiatives to ensure you...
by Craig Fairley | Oct 11, 2012 | Design Sense
Recently I have had some clients ask me what font was used in designing their logo. I did not give a straight answer. Why? There are three main reasons: The client wants to start using the font for practically everything. I know their motives. The sales manager may...
by Craig Fairley | Sep 30, 2012 | Marketing Tips
This is an article I wrote several years ago, but I think there’s value in bringing it to the front again. It had a lot of positive response. 1. Don’t Wait – Go For It Plants will start to send up shoots as soon as they can. When planning your...
by Craig Fairley | Sep 25, 2012 | Design Sense
When I began in this business, it quickly became clear that there are fundamental rules in graphic design. Things like, certain fonts should not be combined, don’t use too many fonts, conservative businesses use conservative colours, make good use of white...
