by Craig Fairley | Jan 18, 2011 | Industry Observations
A colleague recently pointed me to this blog post by designer David Airey on spec work. I particularly like this post because it perfectly illustrates what spec work by turning the tables on the person asking for it. Spec work is the term applied to doing design work...
by Craig Fairley | Jan 11, 2011 | Industry Observations
I was recently reviewing my business processes and it dawned on me recently that I have not used my fax machine in a very long time. In fact, it’s usually unplugged since it can be temperamental. If a fax is required, I usually use my computer to send and...
by Craig Fairley | Dec 8, 2010 | Brand development, Industry Observations, Marketing Tips
A client, who is a consultant, recently commented that the positioning statement on his letterhead (similar to a tag line, the phrase that describes what you are all about) seemed to be too narrow. He was getting more work in other non-core fields. He told me that he...
by Craig Fairley | Nov 28, 2010 | Uncategorized
Trade shows are a proven way to increase business and recognition. I recently had a conversation with a client who decided they wanted to try their hand at trade show marketing. They asked me how to make the most of their investment. Sometimes a good way to be noticed...
by Craig Fairley | Oct 25, 2010 | News
When we first conceived this blog, we really wanted it to be a place to talk about marketing, not a sales platform. However, we have learned that we also need a place to let people know about new services and products from Imagine Creative Communications. The blog...
