by Craig Fairley | Sep 1, 2010 | Brand development, Websites
In today’s marketplace, being on the internet is a must. It provides your clients fast and easy access to you, and you to your clients. But how do you represent your organization through your use of the internet? So many small business operators send e-mails...
by Craig Fairley | Dec 28, 2009 | Brand development, Marketing Tips
I’ve heard it over and over again: Good customer service leads to good word of mouth marketing and ample rewards, but a recent incident has really brought this message home. I was at the movie theatre just before Christmas and the manager I’ve gotten to...
by Craig Fairley | Dec 10, 2009 | Best and Worst, Brand development, Marketing Tips
Last night I bought a new computer online from Apple. This morning in my inbox there was a message from Apple: “Thanks for purchasing your Mac.” Wow, a thank you! In the e-mail were links to tutorials on how to get the most out of my new purchase, with the...
by Craig Fairley | Sep 1, 2009 | Brand development, Marketing Tips
When we describe someone, we create a picture of them. We talk about physical attributes such as height, hair style and complexion. But we also talk about how they dress as well as how they walk and talk. What we look like and how we act identifies who we are to...
by Craig Fairley | Nov 27, 2008 | Best and Worst, Brand development, Websites
Three years ago, I proclaimed Fido Communications as “the Best of 2005” for their well laid out and appealing materials. I even described the user manual as something I wanted to read. It appears the adorable pooches of yesteryear have become guard dogs. Recently I...
