by Craig Fairley | Jun 24, 2013 | Brand development, Industry Observations, Marketing Tips, Websites
Yesterday, June 23, I had the chance to attend Wordcamp, a one-day conference in Hamilton, Ontario. It was a gathering of enthusiasts of the WordPress website content management system. Wordcamps take place all over the world and this was the first one for Hamilton....
by Craig Fairley | Jun 13, 2011 | Brand development, Websites
A local client who sells their product around the world has a problem: Terminology in their industry is not consistent around the globe. What’s a website to do? There are a few ways to do get your web site to be friendly to alternate terms. More Important ways...
by Craig Fairley | Apr 5, 2011 | Marketing Tips, Social Media, Websites
While there has been a lot of talk about social media, blogs and twitter, the rising popularity of smart phones with cameras has seen another boom: QR codes. Invented in Japan in the 90s, QR (as in Quick Response) codes are now making their way into North America....
by Craig Fairley | Sep 13, 2010 | Websites
A funny thing happened on the way to the web site. When I set up the very first version of this web site – over 10 years ago – I wanted it solely as an online brochure and portfolio. It was a place where people could go to see our work once they had...
by Craig Fairley | Sep 1, 2010 | Brand development, Websites
In today’s marketplace, being on the internet is a must. It provides your clients fast and easy access to you, and you to your clients. But how do you represent your organization through your use of the internet? So many small business operators send e-mails...
by Craig Fairley | Jun 4, 2009 | Social Media, Websites
A client, Micah House, a nonprofit agency serving refugees, has been struggling with ways to effectively communicate information to its volunteers and supporters about information that can change daily. Volunteers who cook and serve meals to guests needed to know how...
