by Craig Fairley | Jan 8, 2009 | Websites
My son has been researching associations for work and, based on an e-mail he sent me, he has clearly hit upon a few irritating sites. This two-minute test is the result of his frustration with navigating them – and it’s a good one. When I read it, I had to...
by Craig Fairley | Nov 27, 2008 | Best and Worst, Brand development, Websites
Three years ago, I proclaimed Fido Communications as “the Best of 2005” for their well laid out and appealing materials. I even described the user manual as something I wanted to read. It appears the adorable pooches of yesteryear have become guard dogs. Recently I...
by Craig Fairley | Jul 31, 2006 | Best and Worst, Websites
Let’s look at a web site that needs help: The Vatican (English site) (vatican.va) A venerable institution doesn’t have a web site to match. Navigation: The navigation is complex, with four different menus on the welcome page. As an added challenge, you...
