by Craig Fairley | Sep 1, 2012 | Design Sense
Close your eyes and imagine you are in a house. Each room has been decorated differently. The first room you enter is decorated with white and yellow with bright blue and green accents and white furniture. What is the mood? Bright and fresh and summery. The next room...
by Craig Fairley | Jan 24, 2012 | Marketing Tips, Social Media
Everywhere there are articles that tell businesses that they must have a social media presence—Facebook, Twitter and LinkedIn, to name three. It seems overwhelming to many small business owners and nonprofit managers already putting in long hours. But research and...
by Craig Fairley | Jun 13, 2011 | Brand development, Websites
A local client who sells their product around the world has a problem: Terminology in their industry is not consistent around the globe. What’s a website to do? There are a few ways to do get your web site to be friendly to alternate terms. More Important ways...
by Craig Fairley | May 16, 2011 | Design Sense
A client recently asked about getting PDF files small enough to email easily, but without losing image quality – is there a trick to it? This is my reply. The main factor in the file size of a PDF is photographs. Images accounted for nearly two thirds of the...
by Craig Fairley | Apr 5, 2011 | Marketing Tips, Social Media, Websites
While there has been a lot of talk about social media, blogs and twitter, the rising popularity of smart phones with cameras has seen another boom: QR codes. Invented in Japan in the 90s, QR (as in Quick Response) codes are now making their way into North America....
