by Craig Fairley | Dec 28, 2009 | Brand development, Marketing Tips
I’ve heard it over and over again: Good customer service leads to good word of mouth marketing and ample rewards, but a recent incident has really brought this message home. I was at the movie theatre just before Christmas and the manager I’ve gotten to...
by Craig Fairley | Dec 10, 2009 | Best and Worst, Brand development, Marketing Tips
Last night I bought a new computer online from Apple. This morning in my inbox there was a message from Apple: “Thanks for purchasing your Mac.” Wow, a thank you! In the e-mail were links to tutorials on how to get the most out of my new purchase, with the...
by Craig Fairley | Sep 1, 2009 | Brand development, Marketing Tips
When we describe someone, we create a picture of them. We talk about physical attributes such as height, hair style and complexion. But we also talk about how they dress as well as how they walk and talk. What we look like and how we act identifies who we are to...
by Craig Fairley | Aug 3, 2009 | Design Sense, E-mail Marketing
A client recently asked why e-mail newsletters are often laid out in a rather narrow format. An e-newsletter should be formatted for a maximum of 600 pixels wide, while the most popular screen resolution is 1280 pixels wide. Why don’t they take advantage of...
by Craig Fairley | Jun 26, 2009 | E-mail Marketing
Pending legislation will align Canada’s anti-spam laws with the rest of the developed world. you need to be aware of it. Perhaps it is because of the current economic climate, but I have noticed a significant increase in unsolicited e-mail newsletters in my in...
