by Craig Fairley | Sep 1, 2012 | Design Sense
Close your eyes and imagine you are in a house. Each room has been decorated differently. The first room you enter is decorated with white and yellow with bright blue and green accents and white furniture. What is the mood? Bright and fresh and summery. The next room...
by Craig Fairley | Dec 8, 2010 | Brand development, Industry Observations, Marketing Tips
A client, who is a consultant, recently commented that the positioning statement on his letterhead (similar to a tag line, the phrase that describes what you are all about) seemed to be too narrow. He was getting more work in other non-core fields. He told me that he...
by Craig Fairley | Oct 4, 2010 | Brand development, Industry Observations
Here’s a story that really talks to the power of a brand. I was recently part of a conversation where a colleague was horrified to find out that her internet service provider (ISP) subcontracted their e-mail service to Hotmail. Another person chimed in, saying...
by Craig Fairley | May 5, 2010 | News
Recently we were asked by Bus Stop Bible Studies to design a series of bus ads. In the process, we also re-designed their logo. The content was developed by marketing students of Centennial College. Recently the ads made the news because of their controversial nature...
