by Craig Fairley | Jan 7, 2013 | Industry Observations
Many of us feel we have missed the boat when it comes to the inventive genius of people like Steve Jobs. We feel stuck in a rut. Amanda Lang feels you can change that with one question: Why? The Chief Business Correspondent for CBC and co-host of the Lang &...
by Craig Fairley | Nov 7, 2012 | Industry Observations
A colleague recently asked me about the availability of free fonts and heard a rumour that fonts are in fact covered by a licence. She heard correctly, fonts are licenced software. That is how font designers earn a living, by selling a licence. It’s just like...
by Craig Fairley | Oct 11, 2012 | Design Sense
Recently I have had some clients ask me what font was used in designing their logo. I did not give a straight answer. Why? There are three main reasons: The client wants to start using the font for practically everything. I know their motives. The sales manager may...
by Craig Fairley | Sep 30, 2012 | Marketing Tips
This is an article I wrote several years ago, but I think there’s value in bringing it to the front again. It had a lot of positive response. 1. Don’t Wait – Go For It Plants will start to send up shoots as soon as they can. When planning your...
by Craig Fairley | Jan 24, 2012 | Marketing Tips, Social Media
Everywhere there are articles that tell businesses that they must have a social media presence—Facebook, Twitter and LinkedIn, to name three. It seems overwhelming to many small business owners and nonprofit managers already putting in long hours. But research and...
