The power of colour

Close your eyes and imagine you are in a house. Each room has been decorated differently. The first room you enter is decorated with white and yellow with bright blue and green accents and white furniture. What is the mood? Bright and fresh and summery. The next room...

Local lingo in a global market

A local client who sells their product around the world has a problem: Terminology in their industry is not consistent around the globe. What’s a website to do? There are a few ways to do get your web site to be friendly to alternate terms. More Important ways...

My big fat PDF – 9 ways to reduce file size

A client recently asked about getting PDF files small enough to email easily, but without losing image quality – is there a trick to it? This is my reply. The main factor in the file size of a PDF is photographs. Images accounted for nearly two thirds of the...

Will not work for free

A colleague recently pointed me to this blog post by designer David Airey on spec work. I particularly like this post because it perfectly illustrates what spec work by turning the tables on the person asking for it. Spec work is the term applied to doing design work...

E-mail marketing is now more flexible

When we first conceived this blog, we really wanted it to be a place to talk about marketing, not a sales platform. However, we have learned that we also need a place to let people know about new services and products from Imagine Creative Communications. The blog...