by Craig Fairley | Sep 30, 2012 | Marketing Tips
This is an article I wrote several years ago, but I think there’s value in bringing it to the front again. It had a lot of positive response. 1. Don’t Wait – Go For It Plants will start to send up shoots as soon as they can. When planning your...
by Craig Fairley | Jan 24, 2012 | Marketing Tips, Social Media
Everywhere there are articles that tell businesses that they must have a social media presence—Facebook, Twitter and LinkedIn, to name three. It seems overwhelming to many small business owners and nonprofit managers already putting in long hours. But research and...
by Craig Fairley | Apr 5, 2011 | Marketing Tips, Social Media, Websites
While there has been a lot of talk about social media, blogs and twitter, the rising popularity of smart phones with cameras has seen another boom: QR codes. Invented in Japan in the 90s, QR (as in Quick Response) codes are now making their way into North America....
by Craig Fairley | Dec 8, 2010 | Brand development, Industry Observations, Marketing Tips
A client, who is a consultant, recently commented that the positioning statement on his letterhead (similar to a tag line, the phrase that describes what you are all about) seemed to be too narrow. He was getting more work in other non-core fields. He told me that he...
by Craig Fairley | Jun 28, 2010 | E-mail Marketing, Marketing Tips
Any time you send promotional e-mail messages (a.k.a. e-mail marketing) to someone without their permission, you are a spammer. Yes, you! You join that shady group of people who try to sell us designer rip-offs, cheap pharmaceuticals and sex sites. Buying lists...
by Craig Fairley | Dec 28, 2009 | Brand development, Marketing Tips
I’ve heard it over and over again: Good customer service leads to good word of mouth marketing and ample rewards, but a recent incident has really brought this message home. I was at the movie theatre just before Christmas and the manager I’ve gotten to...
