by Craig Fairley | Jun 4, 2009 | Social Media, Websites
A client, Micah House, a nonprofit agency serving refugees, has been struggling with ways to effectively communicate information to its volunteers and supporters about information that can change daily. Volunteers who cook and serve meals to guests needed to know how...
by Craig Fairley | Jan 8, 2009 | Websites
My son has been researching associations for work and, based on an e-mail he sent me, he has clearly hit upon a few irritating sites. This two-minute test is the result of his frustration with navigating them – and it’s a good one. When I read it, I had to...
by Craig Fairley | Nov 27, 2008 | Best and Worst, Brand development, Websites
Three years ago, I proclaimed Fido Communications as “the Best of 2005” for their well laid out and appealing materials. I even described the user manual as something I wanted to read. It appears the adorable pooches of yesteryear have become guard dogs. Recently I...
by Craig Fairley | Jul 31, 2006 | Best and Worst, Websites
Let’s look at a web site that needs help: The Vatican (English site) (vatican.va) A venerable institution doesn’t have a web site to match. Navigation: The navigation is complex, with four different menus on the welcome page. As an added challenge, you...
by Craig Fairley | Jul 25, 2006 | Best and Worst, Design Sense
Last December in this newsletter I lamented the Maclean’s Magazine image makeover. Well, it turns out I was not alone. imaginews had a lot of feedback on that article. Also, Macleans must have had a lot of cancellations as a result of the changes because a...
