by Craig Fairley | Sep 1, 2012 | Design Sense
Close your eyes and imagine you are in a house. Each room has been decorated differently. The first room you enter is decorated with white and yellow with bright blue and green accents and white furniture. What is the mood? Bright and fresh and summery. The next room...
by Craig Fairley | Jan 24, 2012 | Marketing Tips, Social Media
Everywhere there are articles that tell businesses that they must have a social media presence—Facebook, Twitter and LinkedIn, to name three. It seems overwhelming to many small business owners and nonprofit managers already putting in long hours. But research and...
by Craig Fairley | Jun 13, 2011 | Brand development, Websites
A local client who sells their product around the world has a problem: Terminology in their industry is not consistent around the globe. What’s a website to do? There are a few ways to do get your web site to be friendly to alternate terms. More Important ways...
by Craig Fairley | May 16, 2011 | Design Sense
A client recently asked about getting PDF files small enough to email easily, but without losing image quality – is there a trick to it? This is my reply. The main factor in the file size of a PDF is photographs. Images accounted for nearly two thirds of the...
by Craig Fairley | Apr 5, 2011 | Marketing Tips, Social Media, Websites
While there has been a lot of talk about social media, blogs and twitter, the rising popularity of smart phones with cameras has seen another boom: QR codes. Invented in Japan in the 90s, QR (as in Quick Response) codes are now making their way into North America....
by Craig Fairley | Jan 18, 2011 | Industry Observations
A colleague recently pointed me to this blog post by designer David Airey on spec work. I particularly like this post because it perfectly illustrates what spec work by turning the tables on the person asking for it. Spec work is the term applied to doing design work...
by Craig Fairley | Jan 11, 2011 | Industry Observations
I was recently reviewing my business processes and it dawned on me recently that I have not used my fax machine in a very long time. In fact, it’s usually unplugged since it can be temperamental. If a fax is required, I usually use my computer to send and...
by Craig Fairley | Dec 8, 2010 | Brand development, Industry Observations, Marketing Tips
A client, who is a consultant, recently commented that the positioning statement on his letterhead (similar to a tag line, the phrase that describes what you are all about) seemed to be too narrow. He was getting more work in other non-core fields. He told me that he...
by Craig Fairley | Nov 28, 2010 | Uncategorized
Trade shows are a proven way to increase business and recognition. I recently had a conversation with a client who decided they wanted to try their hand at trade show marketing. They asked me how to make the most of their investment. Sometimes a good way to be noticed...
by Craig Fairley | Oct 25, 2010 | News
When we first conceived this blog, we really wanted it to be a place to talk about marketing, not a sales platform. However, we have learned that we also need a place to let people know about new services and products from Imagine Creative Communications. The blog...
